Van Gogh Art Museum Gift Shop Amsterdam Sunflower Mens Tie
LONDON — Sunflowers don't have much of a scent, but that didn't stop Michelle Feeney and her Floral Street fragrance company from creating 1 based on some of the virtually famous yellow blooms in history — those painted past Vincent van Gogh.
Feeney will marking a milestone in August when Floral Street becomes the beginning fragrance partner of the Van Gogh Museum in Amsterdam, with a scent called Sunflower Popular, inspired by the creative person's "Sunflowers, 1889" painting.
Feeney has inked a 4-year deal across fragrance and scented home products inspired by the work of van Gogh. The aim is to get audiences effectually the world talking about "fine art and fine fragrance," in the aforementioned jiff.
The tie-up with the Van Gogh Museum is the latest Floral Street partnership: The fragrance brand will as well be the official supplier to the new BAFTA, or the British University of Film and Tv Arts, headquarters on Piccadilly, which opens later on this year.
In the past Floral Street has also collaborated with the Imperial Horticultural Society.
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Sunflower Pop is a fruity, citrus eau de parfum. It's vegan and cruelty-free and comes with reusable and biodegradable packaging, in line with the other Floral Street scents.
Jerôme Epinette of Robertet developed the juice, and said the idea was to capture "the vibrancy and beauty of the South of France, while likewise somehow 'painting' the passage of the day," by conjuring morning, afternoon and evening through the various notes.
Ingredients include natural bergamot from Calabria, Italy, standard mandarin, a vegan dear accord and "Bellini," for effervescence.
"This collaboration has taken the piece of work of a past main to inspire a master perfumer," said Feeney, adding that the ii masters' talents take been combined "into an affordable, collectable slice of vanGogh for everyone to savor."
Emilie Gordenker, full general managing director of the Van Gogh Museum, said Floral Street and the museum "share a mission to inspire a diverse audition for future generations."
She added that creating a fragrance based on one of van Gogh'due south most famous paintings offered "a fresh and dissimilar manner to experience" the artist'south work.
In an interview, Feeney said this is the first fourth dimension that the museum, which is nevertheless owned by the creative person'south family, has ever done annihilation in the beauty loonshit.
The museum houses more than 1,000 paintings, letters and drawings by van Gogh and is the largest collection of his piece of work. The museum asked Feeney to cull a painting as inspiration for a fragrance, and she picked "Sunflowers, 1889."
The sunflower paintings had a special significance for van Gogh, according to the museum. They communicated "gratitude," and he hung the kickoff ii paintings in the room of his friend Paul Gauguin, who came to live with him for a while in Arles, in the due south of France.
The museum said that Gauguin was impressed by the sunflowers, which he thought were "completely Vincent."
Feeney said she was inspired by van Gogh'due south love of the natural world, and wanted to make the fragrances as accessible as possible to a wide audience.
Prices range from $30 for a 10-ml. eau de parfum, to $129 for the 100-ml. bottle. The packaging has an image of the painting on it, with a replica of the artist's signature "Vincent" on the forepart and back.
The price points, ingredients and green packaging are all in line with those of Floral Street fragrances.
Sunflower Pop will launch on Sunday, and will initially be sold through the museum in Amsterdam; floralstreet.com, and Sephora in the U.S. It will roll out to other stores afterward this twelvemonth. Feeney will be at the museum in mid-August for the official unveiling.
A beauty industry veteran, Feeney launched Floral Street in 2017 as a fragrance house with an earth-friendly message.
From the start she has used vegan, cruelty-free ingredients and packaged her scents in white pulp boxes so green they can double as seed trays before biodegrading.
In that location is no backlog packaging — such as cellophane wrap — while each refillable glass bottle showcases an original flower mural by the lensman Matthew Donaldson.
As reported, earlier this month Floral Street expanded into dwelling house fragrance, with Nordstrom in the U.S., and on floralstreet.com.
Source: https://wwd.com/beauty-industry-news/fragrance/floral-street-van-gogh-museum-team-sunflower-pop-scent-1234890077/#!
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